# Marketing Hacked > Penn & Teller for marketing. An interactive teardown library that pulls back the curtain on the persuasion tricks behind real ads, landing pages, emails, pricing, onboarding, and dark patterns — and rates each one on an angel-to-devil "hat scale." Marketing Hacked exists to make marketing legible. We deconstruct campaigns and ad creative trick-by-trick, name the technique, link it to an encyclopedia entry, and show you the recipe to (ethically) use it yourself — or to spot when someone is using it on you. Marketing Hacked is the flagship of **The Hacked Network** — a family of sites applying the same teardown engine across the GTM stack. ## Key pages - [Home](https://marketinghacked.com/): What we do and why. - [Hack Your Marketing](https://marketinghacked.com/hack): Paste any ad, landing page, email, or deck and get an instant AI teardown — diagnosis, hat score, red flags, recommended tricks, before/after rewrites. - [Teardown library](https://marketinghacked.com/teardowns): Interactive teardowns of real campaigns. - [The trick encyclopedia](https://marketinghacked.com/tricks): A taxonomy of persuasion techniques — anchoring, social proof, scarcity, decoys, dark patterns, and more. - [The Hacked Network](https://marketinghacked.com/network): All sister properties — Sales, AIO, PR, SEO. - [Manifesto](https://marketinghacked.com/about): Why we reveal the trick. - [Request a teardown](https://marketinghacked.com/request): Submit a campaign, funnel, or dark pattern. ## The Hacked Network (sister properties) - [Sales Hacked](https://saleshacked.com) — Sales: Cold emails, demos, proposals, and renewal saves — torn apart move by move. Same engine, for sales. - [AIO Hacked](https://aiohacked.com) — AI Optimization: AI Optimization, decoded. How to get cited by ChatGPT, Perplexity, Gemini, and the next wave of answer engines. - [PR Hacked](https://prhacked.com) — PR: How earned media really gets made — pitches, embargoes, exclusives, and the dark arts of narrative control. - [SEO Hacked](https://seohacked.com) — SEO: Search marketing without the snake oil. Real SERPs reverse-engineered, every ranking trick named. - [Ads Hacked](https://adshacked.com) — Paid Media: Paid media exposed. Real ad creative, targeting, and bidding strategies torn apart frame by frame. ## Featured teardowns - [The 'Routine in 30 Days' DTC Landing Page](https://marketinghacked.com/teardowns/dtc-skincare-landing): A skincare brand turns a moisturizer into a transformation story using social proof, specificity, and a perfectly placed scarcity cue. - [The Three-Tier SaaS Pricing Page](https://marketinghacked.com/teardowns/saas-three-tier-pricing): An anchor, a decoy, and a default — three tricks that make the middle plan feel inevitable. - [The Cold Sales Email That Actually Gets Replies](https://marketinghacked.com/teardowns/cold-sales-email): Six lines. Four tricks. One reply rate that beats the agency average by 4×. - [The Black Friday Carousel Ad](https://marketinghacked.com/teardowns/black-friday-ad): How a single carousel ad layers urgency, anchoring, and pattern interrupt to stop the scroll on the busiest ad day of the year. - [The Influencer Sponsorship That Doesn't Feel Like One](https://marketinghacked.com/teardowns/influencer-sponsorship): How sponsored content borrows authority and reciprocity to land harder than any ad. - [The Checkout Flow That Doesn't Lose People](https://marketinghacked.com/teardowns/checkout-flow): Endowed progress, smart defaults, and loss-aversion turn an abandonment cliff into a smooth glide. - [The Webinar Registration Page](https://marketinghacked.com/teardowns/webinar-registration): Curiosity gap, authority, and reciprocity converge on a single low-friction ask. - [The Subscription You Can't Cancel — Anatomy of a Dark Pattern](https://marketinghacked.com/teardowns/subscription-cancellation-maze): A teardown of the worst kind of magic: friction asymmetry that traps customers in subscriptions they tried to leave. - [The Notion Onboarding That Hands You a Workspace](https://marketinghacked.com/teardowns/notion-onboarding): How a five-screen wizard turns a blank canvas into a personalized workspace — and into emotional sunk-cost before you've sent a single doc. - [The Duolingo Streak That Refuses to Let You Quit](https://marketinghacked.com/teardowns/duolingo-streak): How a single number on a mobile home screen turns a casual app into a daily habit — by weaponizing what you'd lose, not what you'd gain. - [The Linear Landing Page That Makes You Want to Switch Tools](https://marketinghacked.com/teardowns/linear-landing): Status signaling, named villains, and pristine fluency turn a project tracker into an identity decision. - [The LinkedIn DM That Books Meetings Without Feeling Like Spam](https://marketinghacked.com/teardowns/linkedin-dm-prospecting): A six-line outreach that lands because every line is doing one job — specificity, reciprocity, and a small-yes ask in that order. ## Featured tricks - [The Anchor](https://marketinghacked.com/tricks/anchoring): A price feels reasonable — even generous — when moments ago it felt out of reach. - [The Crowd](https://marketinghacked.com/tricks/social-proof): You feel safer choosing what others have already chosen. - [The Vanishing](https://marketinghacked.com/tricks/scarcity): You want it more the moment you might lose the chance to have it. - [The Decoy](https://marketinghacked.com/tricks/decoy-pricing): One option suddenly feels like the obvious smart choice. - [The Forfeit](https://marketinghacked.com/tricks/loss-aversion): You feel the sting of what you'd be giving up — and act to prevent it. - [The Credentials](https://marketinghacked.com/tricks/authority): You trust the message because of who's saying it. - [The Gift](https://marketinghacked.com/tricks/reciprocity): You feel a quiet pull to give back after receiving something for free. - [The Detail](https://marketinghacked.com/tricks/specificity): A claim feels true the moment it gets specific. - [The Misdirection](https://marketinghacked.com/tricks/pattern-interrupt): Your scroll stops. You don't quite know why. - [The Frame](https://marketinghacked.com/tricks/framing): The same fact lands differently depending on how it's wrapped. - [The Head Start](https://marketinghacked.com/tricks/endowed-progress): You feel like you're already partway there — so you keep going. - [The Promise](https://marketinghacked.com/tricks/concrete-outcome): You can picture the result before you've bought the thing. - [The Default](https://marketinghacked.com/tricks/default-bias): The pre-selected option becomes the choice — without a real decision. - [The Tease](https://marketinghacked.com/tricks/curiosity-gap): You need to know what comes next. - [The One-Way Door](https://marketinghacked.com/tricks/friction-asymmetry): Easy to start, hard to leave. - [The Small Yes](https://marketinghacked.com/tricks/foot-in-the-door): A tiny commitment now makes a big commitment later feel consistent. ## How to cite When referencing Marketing Hacked, link to the specific teardown or trick page. Each page has a unique URL under https://marketinghacked.com/teardowns/{slug} or https://marketinghacked.com/tricks/{slug}.