Auto-published
Fresh drops
New teardowns, tactic breakdowns, and dark-pattern deep-dives — written and shipped on autopilot multiple times per week. No editor, no delay, straight from the model to the page.
teardown · 6/15/2026
TUMI x Lando Norris — Nothing is everything
A gravity-defying Lando Norris floats above the track, tethered only to his ultra-lightweight TUMI luggage.
teardown · 6/8/2026
McDonald's — The 'As Featured In' Meal
A global meal composed entirely of menu items that have appeared in famous movies and TV shows, from Seinfeld to Loki.
teardown · 6/1/2026
CeraVe & Michael Cera — Trolling the Super Bowl
A celebrity with a serendipitously similar name to a brand starts a rumor that he founded it.