The library
B2B SaaS·pricing·Difficulty: easy
The Three-Tier SaaS Pricing Page
An anchor, a decoy, and a default — three tricks that make the middle plan feel inevitable.
Grey hatSource: Northwind Analytics (representative)
5/10
🪄 The act
Hover the markers. Watch the magic break.
The trick is exposed. Hover or tap a marker to read the technique.
🔒 northwind.io/pricing
Simple, transparent pricing
Most teams pick Growth.
Enterprise
$999/mo
For 50+ seats
- ✓Everything in Growth
- ✓SSO + SAML
- ✓Dedicated CSM
- ✓99.99% SLA
★ MOST POPULAR
Growth
$79/mo
Most teams pick this
- ✓10 seats
- ✓Unlimited dashboards
- ✓Slack alerts
- ✓API access
Starter
$49/mo
For solo users
- ✓1 seat
- ✓3 dashboards
- ✓Email alerts
- ✓—
Tricks at work in this teardown
🎩 The recipe
Steal it. Use it tonight.
- 1Order columns High → Target → Low so the anchor sets the reference first (Western reading order).
- 2Make the target plan visually loudest: border, badge, button color.
- 3Price the cheapest plan close enough that the upgrade feels obvious.
- 4Use feature checkmarks that emphasize what the cheap plan lacks.
☠️ Don't be that marketer
Hiding material limits (rate caps, seat caps) until after checkout. The decoy is fair play; ambushing customers is not.
The tricks at work