The library
AdTech·dark pattern·Difficulty: easy
The Cookie Banner That Buries 'Reject'
How a single consent modal uses Von Restorff, confirmshaming, and obstruction to manufacture 'consent' that wouldn't survive a regulator screenshot.
Black hatSource: Cookie banner pattern (composite)
10/10
🪄 The act
Hover the markers. Watch the magic break.
The trick is exposed. Hover or tap a marker to read the technique.
Limited time
$240
$89
Sale ends Sunday at midnight
Tricks at work in this teardown
🎩 The recipe
Steal it. Use it tonight.
- 1Don't.
- 2If you must collect consent: 'Accept all' and 'Reject all' are equally prominent, equally one-click.
- 3Decline copy is neutral ('No thanks'), not punishing.
- 4Vendor list is auditable; nothing is pre-toggled under 'legitimate interest'.
☠️ Don't be that marketer
Every single thing on this banner. France's CNIL, the UK ICO, and the Irish DPC have each issued multi-million euro fines for variants of this exact pattern. The legal exposure now exceeds the analytics value.
The tricks at work
Study the techniques behind this teardown
The Consent Maze
Dark PatternYou agree to share more than you meant to — because saying no is exhausting.
The Standout
AttentionOne thing is impossible to miss because it doesn't match anything around it.
The Hidden Door
Dark PatternYou can't find the option you want — so you take the one they want.
The Guilt Decline
Dark PatternYou feel like an idiot for clicking 'no'.
The Easy Read
CopyIt feels true because it was easy to understand.